Background 

The National Day Ceremonies at Dubai World Expo 2020 were a moment to honour the beauty of each Nation’s culture, in all its colours and tradition. 

ThinkOTS was asked to create an unforgettable immersive visitor experience for the USA by ideating and producing a video projection that formed part of the evening event programming on the  Al Wasl Plaza Dome – a breathtaking 360-degree state of the art projection Dome with surround sound capabilities. 

Scope 

The 2:40 sec video montage captured a  mix of imagery from all over the United States to celebrate and add to the overall public diplomacy mission at Expo 2020.

Working alongside the USA Pavilion team, the Al Wasl video was promoted across the Expo 2020 site on the U.S. National Day, in multiple USA Pavilion marketing and social media and throughout the remainder of Expo 2020.

Technical

The Al Wasl dome transforms into a 360-degree projection surface with projections visible both from within and outside the Dome, providing an unparalleled experience for visitors.

ThinkOTS was responsible for the entire production including all post-production and delivery of the content for playback on this magnificent Dome to make the most of this epic canvas. Powered by 250 high state of the art projectors presented onto a dome 130m wide and 67.5m tall.

The opportunity to celebrate the USA on this once in a lifetime canvas was a genuine honour.